Why is a bad idea a good idea?
The only way to scale a business is through innovation. For example, if your business is digging ditches and all you know are shovels then innovation to you is only going to look like buying larger and larger shovels. We are all limited by our own t
The Failure Required for Success
How is it possible that Elon Musk could launch two impossible businesses, Tesla the first successful car company startup in America in 90 years and SpaceX, the first financially successful rocket ship startup in the history of the world? In a 60 Mi
Happiness in Business
There is an analogy that I use a lot and that is the dinner party, and I like the dinner party because there are so many elements to a dinner party, there are so many things that happen – it’s such fertile ground. Have you ever thought about wha
Got change? You better!
What can you absolutely, 100% count on every time? No one likes change. And you are in the business of change. You are in the business of encouraging your potential clients to make a change in their lives, to go into a state of not working with yo
Moments of Inspiration
In the past, moments of inspiration have been lost in time. Moments of inspiration probably happened to Leonardo Da Vinci before he could get to some papyrus and write it down. Moments of inspiration probably happened to John Lennon and they were los
The 30,000 decisions of your customers.
Let’s say you’re selling some new software for lawyers that makes being a lawyer easier than any other law software out there. You can’t wait to show all the lawyers who, once they see it, you’re sure, will buy it. You can almost feel the fin
Attractiveness and Likeability
So let’s look at some bottom line truths about selling. Bottom line: People prefer to say ‘yes’ to individuals they feel like they know and they like. How do you get people to say ‘yes’? Increase your overall attractiveness and likeabilit
Apple and the FBI
With Apple, everything begins and ends with the brand. It’s the most important thing to Apple. Just so we’re clear what BRAND means, you want to think of a brand as the personality of the business. My 10 second primer on branding is that as human
Kodak’s Multi-billion $ mistake.
In 1973, Kodak asked one of its engineers, 24 year old Steven Sasson to find a practical use for this new thing called a C.C.D. that could convert light to electrical signals. To Steve, this sounded like an electronic version of film. He wondered if