Happiness in Business
There is an analogy that I use a lot and that is the dinner party, and I like the dinner party because there are so many elements to a dinner party, there are so many things that happen – it’s such fertile ground. Have you ever thought about wha
Got change? You better!
What can you absolutely, 100% count on every time? No one likes change. And you are in the business of change. You are in the business of encouraging your potential clients to make a change in their lives, to go into a state of not working with yo
The Give and Take of Marketing
As Americans we are takers. And that's not a statement of condemnation, it just is. And it’s not really our fault because we got started on a taking trajectory. It’s actually simple physics. Objects in rest and motion will continue in that direct
A practice of empathy
Don’t try to solve your problems. Instead, know that your problems are pointing to the bigger things that stopping you from being who you truly are. Focusing on your problems is like rearranging the deck chairs on the Titanic. Your problems are the
Moments of Inspiration
In the past, moments of inspiration have been lost in time. Moments of inspiration probably happened to Leonardo Da Vinci before he could get to some papyrus and write it down. Moments of inspiration probably happened to John Lennon and they were los
The 30,000 decisions of your customers.
Let’s say you’re selling some new software for lawyers that makes being a lawyer easier than any other law software out there. You can’t wait to show all the lawyers who, once they see it, you’re sure, will buy it. You can almost feel the fin
Attractiveness and Likeability
So let’s look at some bottom line truths about selling. Bottom line: People prefer to say ‘yes’ to individuals they feel like they know and they like. How do you get people to say ‘yes’? Increase your overall attractiveness and likeabilit
Apple and the FBI
With Apple, everything begins and ends with the brand. It’s the most important thing to Apple. Just so we’re clear what BRAND means, you want to think of a brand as the personality of the business. My 10 second primer on branding is that as human
A Blueprint for Greatness.
I’ve been studying ‘greatness’ for a long time. I’ve wanted to see if I could turn ‘greatness’ into an equation. So, I looked at ‘greatness’ in all areas - Lao Tzu, the creator of Daoism, Stan Musial, Wayne Gretzky, ‘The
If baseball players played baseball the way that most business owners do their marketing they would be running out onto the field swinging a couple of bats, kicking a ball, jumping up and down on the bases, and trying to put their gloves on their hea