{"id":842,"date":"2016-04-18T16:25:54","date_gmt":"2016-04-18T16:25:54","guid":{"rendered":"http:\/\/thebigtimegroup.com\/?p=842"},"modified":"2021-06-29T10:48:42","modified_gmt":"2021-06-29T10:48:42","slug":"happiness-in-business","status":"publish","type":"post","link":"http:\/\/thebigtimegroup.com\/happiness-in-business\/","title":{"rendered":"Happiness in Business"},"content":{"rendered":"

There is an analogy that I use a lot and that is the dinner party, and I like the dinner party because there are so many elements to a dinner party, there are so many things that happen \u2013 it\u2019s such fertile ground get \u00a3300 Loan with Bad Credit<\/a>.<\/span><\/p>\n

Have you ever thought about what the ROI is for a dinner party, the return on investment? Because if you think about it, you put alot into it, you put your time of preparing it, you put in money for the food and the drinks. You put your emotional energy – the sweat equity working on the recipes, creating the food, you ask, \u201cIs this going to work?\u201d You put time into inviting your guests, you put time into preparing your house, or money into preparing your house, maybe you hire somebody to clean up, maybe you hire somebody to serve the food or maybe you hire somebody to prepare the food. But there\u2019s a significant investment in one way or another when you have a dinner party https:\/\/www.routinewealth.com<\/a>.<\/span><\/p>\n

And then you execute the plan; people come over. And then the evening just unfolds and different things can happen, you know maybe the food gets burned, maybe the food is underdone, maybe the food doesn\u2019t taste good, maybe the power goes out. There are so many different things that can happen in a dinner party that are unexpected. Maybe somebody spills wine all over the rug or all over themselves and they are very embarrassed, check citigraphics<\/span><\/a><\/span><\/span>. <\/span><\/p>\n

But the interesting thing is everything can go wrong in a dinner party, and you still have a very high ROI \u2013 return on investment \u2013 because your return on investment of a dinner party is what? It\u2019s happiness –  simple happiness. We invest our time and energy and money into a dinner party to get a return on investment of happiness. <\/span><\/p>\n

So the truth is everything can go wrong and we still have a very significant ROI. Maybe it goes wrong but we just laugh about it, we have a good time. The power goes out and the food\u2019s halfway done so we call up the pizza parlor and we have a bunch of pizzas delivered and all these people dressed up really nice and we\u2019re having pizza by candlelight and we\u2019re playing charades and it seems like everything that can go wrong did go wrong and yet it still works out to be the greatest evening of our life and if we tried vehemently, we could never reproduce that. <\/span><\/p>\n

On the other side, everything can go right. Guests can show up on time, they can have great food, and yet something is just missing and we have a very low ROI. Something happens where it just doesn\u2019t feel like people really connected and we all just sort of sat there and ate and said our goodbyes at the end of the evening and it just didn\u2019t click. And maybe you had 10 dinner parties the weeks before that were awesome and this one just didn\u2019t work out and try as you might you can\u2019t figure out why, but okay you have another dinner party later and you\u2019re unwilling to stop having guests over just because it didn\u2019t work out once.<\/span><\/p>\n

I think all these things are applicable in business. We make grand plans, we have visions, we know what we want and we push the button, we execute those plans and sometimes those plans work out great and we get a lot of business and sometimes those plans<\/a> don\u2019t work out very well at all and we don\u2019t get a lot of business. And we tend to look at return on investment of how much money are we bringing in but we all know the truth that money doesn\u2019t buy happiness. So maybe business is more like the dinner party, maybe regardless of our return on investment in terms of cold hard cash, we need to also look at our return on investment in terms of raw happiness. Now I\u2019m not saying that I\u2019m in marketing to make you happy and forget about money, I\u2019m in marketing to help you earn more income; that\u2019s my job, that\u2019s why you hired me. And I also want to find ways to help you increase your level of enjoyment in your business as you\u2019re earning more money. <\/span><\/p>\n

A question I ask a lot, \u201cWould that be valuable to you?\u201d Would it be valuable if I could help you find greater levels of enjoyment in what you do while you\u2019re earning more money? Because the truth is that\u2019s what I like doing, that\u2019s what I really enjoy doing. Now I found that the reason people aren\u2019t happier in their business comes down to one specific thing; the level of risk that they\u2019re taking personally. I\u2019m not talking about risk of investing; I\u2019m talking about the risks that they\u2019re taking personally. <\/span><\/p>\n

What are they doing that puts themselves out there in a way that they haven\u2019t done before? How are they taking an emotional risk where they may appear foolish, may reveal certain intimate details about their life? Because what I\u2019ve found is that happiness is about creating greater connections. Human beings are happier when we are increasing a higher level of involvement with other human beings. That tends to be the tipping point of happiness: what\u2019s my involvement with other people?<\/span><\/p>\n

Now a low level of involvement and a higher level of income produces a lower level of happiness. A higher level of involvement and static income increases happiness. Now a higher level of involvement and a lower level of income produces lower happiness because it\u2019s hard to feel involved with other people when we\u2019re concerned about just day-to-day living \u2013 \u201cAm I going to be able to keep the lights on?\u201d But a higher level of involvement with other people and a higher level of income produces more happiness.<\/span><\/p>\n

So how do we increase your level of involvement and your level of income? Well part of that is in branding. Here\u2019s what branding is really about: \u201cBranding\u201d is a word that\u2019s thrown around a lot, \u201cMy brand,\u201d \u201cIs this consistent with my brand?\u201d A business without a brand is like a person without a personality.<\/span><\/p>\n

Your company\u2019s brand is essentially your personality stamped on top of your company. The person you are, the things that you believe in, the things that you enjoy, the things that make you, you, when attached properly to your business create your brand. Think about it, Steve Jobs and Apple Computers. We all know who Steve Jobs was when we walk into an Apple Store. It\u2019s style, it\u2019s personality, it\u2019s technology, it\u2019s friendliness and connection. You walk into an Apple Store, you\u2019re greeted but you\u2019re also in this world of high technology and it\u2019s also a world that\u2019s very well organized an Apple store never feels cluttered. They make excellent use of empty space, it\u2019s very welcoming. So technology, order, style; these were things that were very important to Steve Jobs and they have been rubber stamped on top of his business.<\/span><\/p>\n

So when you go to Disneyland, the happiest place on earth, it\u2019s beautiful, it\u2019s clean, it\u2019s fun, it\u2019s wholesome, it\u2019s welcoming, it makes you feel good. It\u2019s what Walt Disney was all about, bringing greater enjoyment to families, making kids happier. The Disney Corporation rubber stamped Walt Disney\u2019s personality on top of their multi-billion corporation. <\/span><\/p>\n

Now the truth is you don\u2019t have to have a lot of money to brand your business, all you have to do is have a willingness to look deep inside and be clear about what it is that you\u2019re all about in your company. The reason you got into business in the first place, that\u2019s your brand. Often times we can\u2019t see that, we can\u2019t see the forest for the trees. We don\u2019t know what that thing is, partially because we\u2019ve been in business for so long and we\u2019ve just sort of forgotten that initial spark that said, \u201cI\u2019ve got to do this!\u201d And it\u2019s hard to remember what that is, to really get back to it.<\/span><\/p>\n

And the other reason is \u201cPhysician heal thyself\u201d \u2013 we need a hand, we need help, we need somebody to hold up a mirror to us and say, \u201cOh, I hear what you\u2019re saying about your business, let me feed that back to you, I think this is what you\u2019re all about. Is that right?\u201d \u201cOh yeah, that is right.\u201d That\u2019s your brand.<\/span><\/p>\n

So let me bring this all the way back around. What we all want in life, in business, in ourselves, is greater happiness. The pathway to greater happiness is more connectivity with others. The pathway of more connectivity with others in business is a solid brand, a brand that\u2019s like a beacon, a light; it brings your best customers to you. I say your best customers because when you brand your business successfully, you are attracting a certain type of people. <\/span><\/p>\n

Disney isn\u2019t looking for motorcycle gangs, Apple computers isn\u2019t looking for people who are stodgy and narrow minded, those are not their best customers. Because their brands are so strong, they actually repel the people that are not best suited to work with them. By repelling the people that are not best suited to work with them, they have a lower incident of having to deal with the people that they don\u2019t want to deal with and a higher incident of dealing with people that they want to deal with and thereby that creates greater personal connectivity, increases happiness.<\/span><\/p>\n

By bringing your best customers to you, through branding, through marketing, through your materials, through your website, through search engine optimization, through mailers and email blasts and social media; by bringing your best customers to you, the people who are best suited to work with you, increases your level of connectivity and increases what? Your happiness.<\/span><\/p>\n

My name is Dan Gordon, my company is The Big Time Group, I do marketing for your business, and I make you happier.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

There is an analogy that I use a lot and that is the dinner party, and I like the dinner party because there are so many elements to a dinner party, there are so many things that happen \u2013 it\u2019s such fertile ground get \u00a3300 Loan with Bad Credit. Have you ever thought about what … Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,3,6],"tags":[108,36,117,118],"_links":{"self":[{"href":"http:\/\/thebigtimegroup.com\/wp-json\/wp\/v2\/posts\/842"}],"collection":[{"href":"http:\/\/thebigtimegroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/thebigtimegroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/thebigtimegroup.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/thebigtimegroup.com\/wp-json\/wp\/v2\/comments?post=842"}],"version-history":[{"count":7,"href":"http:\/\/thebigtimegroup.com\/wp-json\/wp\/v2\/posts\/842\/revisions"}],"predecessor-version":[{"id":1220,"href":"http:\/\/thebigtimegroup.com\/wp-json\/wp\/v2\/posts\/842\/revisions\/1220"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/thebigtimegroup.com\/wp-json\/wp\/v2\/media\/467"}],"wp:attachment":[{"href":"http:\/\/thebigtimegroup.com\/wp-json\/wp\/v2\/media?parent=842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/thebigtimegroup.com\/wp-json\/wp\/v2\/categories?post=842"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/thebigtimegroup.com\/wp-json\/wp\/v2\/tags?post=842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}