{"id":753,"date":"2016-04-15T17:35:43","date_gmt":"2016-04-15T17:35:43","guid":{"rendered":"http:\/\/thebigtimegroup.com\/?p=753"},"modified":"2021-09-15T07:19:50","modified_gmt":"2021-09-15T07:19:50","slug":"but-mom-everyone-is-doing-it","status":"publish","type":"post","link":"http:\/\/thebigtimegroup.com\/but-mom-everyone-is-doing-it\/","title":{"rendered":"But Mom, EVERYONE is doing it!"},"content":{"rendered":"

Remember when we were kids and we did something that our mother didn\u2019t like us doing; we were getting in trouble, felt backed into a corner, and came up with the only excuse we could muster \u201cWell, the other guys were doing it.\u201d And what was her response? \u201cIf the other guys all jumped off the bridge, would you jump off the bridge too?\u201d We were stuck. Mom dropped her logic bomb. We couldn\u2019t escape it and we were grounded. Later that day, Mom went to the store and bought a fashionable dress. Why that dress? Because the pretty women in the magazine were wearing it. If all the pretty women in the magazine were jumped off the bridge wearing that dress, would Mom jump too?<\/span><\/p>\n

\"blog_EVERYONE<\/p>\n

Now as kids, we didn\u2019t have the courage to point out the inconsistency in what our mothers would say and how they would behave. But it really wasn\u2019t her fault because mom was only responding to a very ingrained human behavior. The same behavior that got us to do the thing that we\u2019re not grounded for. And that is, if everyone else is doing it, it seems normal and therefore, we should do it too.<\/p>\n

This is often referred to as \u2018groupthink\u2019,  \u2018social pressure\u2019 or the \u2018normity of the masses.\u2019 Social scientists refer to this as social proof. <\/span><\/p>\n

Again, the fact that everyone else is doing something gives us a cue that it\u2019s okay for us to do. In recent years, there\u2019s been a mountain of evidence to show that fast food is not only fattening but could be as detrimental to our health. Yet drive-by a McDonald\u2019s around lunchtime and the drive-thru lanes are full. Why? Because there\u2019s a McDonalds on every other block. And each of those McDonald\u2019s is bursting at the seams with customers . The food can\u2019t be that bad for you if so many people are there. Conversely, what happens when you walk into a restaurant at lunchtime and there\u2019s only you and one or two other patrons. It could be the best restaurant in the city and yet the laws of social proof tell us we should\u2019ve eaten at McDonalds. Social proof is the brain\u2019s way of making a shortcut rather than having to spend the processing energy coming to its own determination. It uses the cues of other people\u2019s behavior. It says, \u201cIf everyone else is doing it, or not doing it, that must be the correct choice.\u201d<\/p>\n

This is why marketers often slip into their pitches, phrases like \u201cthousands of happy customers are already using our product\u201d or \u201cread our online reviews\u201d or \u201cjoin the hundreds of people that already have this product in their home.\u201d They offer no proof, no evidence that their claims are accurate. They simply say that other people are doing something that they should be doing. You can spend unforgettable moments if you visit In His Mind in Belgrade<\/a>. This wholly effective technique operates or stimulates the shortcut our brains want to take and guides us to make those choices at testosteronbrist tabletter<\/a>.<\/p>\n

So, if everyone else jumped off a bridge, would you do it too? Well, go on to YouTube and do a search for bungee jumping. You\u2019ll see bridges with a line of people waiting to jump off of them. If they\u2019re doing it, it must be a good idea. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Remember when we were kids and we did something that our mother didn\u2019t like us doing; we were getting in trouble, felt backed into a corner, and came up with the only excuse we could muster \u201cWell, the other guys were doing it.\u201d And what was her response? \u201cIf the other guys all jumped off … Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,5],"tags":[97,96,98],"_links":{"self":[{"href":"http:\/\/thebigtimegroup.com\/wp-json\/wp\/v2\/posts\/753"}],"collection":[{"href":"http:\/\/thebigtimegroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/thebigtimegroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/thebigtimegroup.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/thebigtimegroup.com\/wp-json\/wp\/v2\/comments?post=753"}],"version-history":[{"count":7,"href":"http:\/\/thebigtimegroup.com\/wp-json\/wp\/v2\/posts\/753\/revisions"}],"predecessor-version":[{"id":1239,"href":"http:\/\/thebigtimegroup.com\/wp-json\/wp\/v2\/posts\/753\/revisions\/1239"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/thebigtimegroup.com\/wp-json\/wp\/v2\/media\/467"}],"wp:attachment":[{"href":"http:\/\/thebigtimegroup.com\/wp-json\/wp\/v2\/media?parent=753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/thebigtimegroup.com\/wp-json\/wp\/v2\/categories?post=753"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/thebigtimegroup.com\/wp-json\/wp\/v2\/tags?post=753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}