Tag Archives: strategy

GPS Marketing Strategy

I have a GPS in my car and I use it all the time. Even if I pretty much know where I am going, I still set the destination in the GPS. And the reason is if something happens along the way like a tree is in the middle of the road or there is a lot of traffic, I want my GPS on point to find me a new route to get to the same destination. That’s what business strategy is, that’s what strategy is, that’s what I do for my clients – we set the strategy. We determine the brand, we set the strategy and we’re always headed in that direction.

I’m your GPS; you look down at me and you say, “Dan, I want to go that way.” And I’m going to respond with, “Let’s make sure it’s in the strategy, let’s make sure it’s on point, let’s make sure that we’re definitely headed in the direction that you want to go and find out black iron club that we’re definitely headed towards the direction that you want.”

In your day-to-day minutiae of your business it’s so easy to forget what the strategy is; where you’re headed, what your orchid maids service business really is and how to transmit that to the world so there’s always a funnel of potential customers headed to your door.

Without strategy you’re flying blind, you don’t have a GPS, you’re using the sun as navigation, kind of, sort of thinking about the best way to get to where you want to get but you don’t really know because you don’t have that destination plugged in, locked in, so that at every moment you know that you’re headed towards where you want to be. Check out  best solar panels. That’s strategy, that’s marketing, that’s branding, that’s what I do.

Play Ball!

If baseball players played baseball the way that most business owners do their marketing they would be running out onto the field swinging a couple of bats, kicking a ball, jumping up and down on the bases, and trying to put their gloves on their head. They would have a rough idea about how the game is played but they would be going about it all wrong. What they would be missing would be rules and strategy.

Your marketing approach must have a strategy behind it or you will be haphazardly using the tools of marketing in completely the wrong way. When I begin working with client I learn specifically what they’re struggling with in their business and what they want to achieve so I can design a marketing strategy specifically for them. So, you can be laser focused on winning the game while all the other teams are just playing with their balls.